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Consumer Health Brand Manager
Bayer Türk Kimya Sanayii Ltd Şti
City:
İstanbul(Asya)
Advertisement Date:
22.10.2020
Qualifications
University degree / master is desirable.
5+ years of experience (at least 3+ years in marketing),
RX experience is required
Launch experience, developing strategies and implementing tactics in successful OTC brands' launches
Proven track record of strong brand execution and results.
HCP Communication know-how is an asset.
Financial and budgeting skills and experience.
Strong leadership to effectively lead own and cross-functional team
Strong communication/presentation skills - including oral and written fluency in both Turkish and English.
Strong customer-focused mindset and results-oriented attitude.
Strong strategic thinking, analytical, and problem solving skills.
Launch experience, developing strategies and implementing tactics in successful brands' launches
Creative thinker (e.g. experience in developing innovative marketing programs/campaigns; use of multichannel tactics)
Job Description
Managing the launch into new categories; developing strategies and product plans corresponding to consumer insights, top notch execution and close monitorization of result
Development and implementation of DTC communications in relevant categories and activations
Business continuation with Profit Star portfolio with diligent follow- up
Prepares and proposes to the development of short - and long-term business and marketing plans for assigned products/brands
Planning, monitoring, execution and evaluation of HCP communication and activation plans, trade promotions, price, quality, packaging and PR programs
Development and implementation of business development plans and monitor progress of specific projects
Tracks and analyses brand/product performance and trends in terms of volume, profitability, market share and prescription KPIs
Maintains close contact with sales, manufacturing and distribution functions to sense business conditions and trends as well as connecting with LMR teams for compliance
Responsibility of developing junior brand manager