Consumer Health Trade Marketing Manager - Shopper
Bayer Türk Kimya Sanayii Ltd Şti
İstanbul(Asya)
10.11.2020
• 8+ year experience in an international FMCG or Pharma Company at sales, marketing and/or trade marketing departments
• Experience in sales is required, E-Commerce & Modern Channel is highly preferred
• Strong communication & influencing skills, good team player
• Strong change management perspective to manage processes and build-up as well as implementations
• High leadership skills to develop strong working relationships with the team and peers effectively
• Ambition to drive and create successful results
• Result-oriented business focus through commitment and enthusiasm
• Agility & Flexibility
• Can- Do Approach
• Strong analytical skills with ability to develop strategies, tactics and measurable implementation
• Excellent command of English & Turkish
Job Description
• Synthesize brand and customer priorities into winning shopper propositions
• Develop brand shopper objectives/strategies/measures that drive the holistic path to purchase
• Ensure shopper marketing and consumer activation plans are executed with excellence, measured and tracked consistently to drive efficiency and effectiveness
• Play a leading role in the development and execution of POS strategy in conjunction with brand teams and sales management and develop merchandising guideline to win at point of purchase
• Develop long range shopper/consumer activation strategy to ensure that the most appropriate insights and analytics are gathered to deliver growth and support the business plan
• Localize the global shopper studies whenever applicable and lead the local ones when needed
• Analyze the efficacy and profitability of different promotional tools implemented and make recommendations that improve the POS strategies and plans in the future with ROI perspective
• Identify, develop and lead initiatives to drive category management and cross-selling opportunities at pharmacies
• Understanding shopper journey and analyzing multi-channel sales opportunities
• Lead the annual business planning process and ensure a flawless and effective process is in place with the integration of all critical initiatives and practices
• Lead Digital Activations Planning process with all critical customers, develop e-commerce business plans and manage together with sales team