CRM Analytics Specialist

Fiba Perakende Grubu
City: İstanbul(Asya)

Advertisement Date:29.04.2024

Qualifications

Who WE are?

Fiba Retail is the sole authority to open and operate Marks & Spencer, Gap stores in Turkey and is located in 8 different cities.

We are looking for a high caliber member to join us as a “CRM Analytics Specialist” in our Head Office! 

Which responsibilities does an “CRM Analytics Specialist” have?

• Identify, develop, data sources at customer touchpoints, ensuring a comprehensive view of the customer journey.
• Design and implement data-driven processes to analyze customer life cycle, segment migrations, and customer lifecycle-centric (CLC) projects.
• Manage loyalty and CRM campaigns across all channels, optimizing engagement strategies based on data-driven insights.
• Analyze and report on campaign performance, evaluating their impact on key performance indicators (KPIs), and leverage data analytics to refine and improve marketing strategies.
• Innovate and propose creative solutions to meet customer needs and exceed their expectations, based on analytical findings.
• Stay abreast of industry trends, new tools, and technological advancements in CRM, marketing automation, and segmented communication, applying best practices to current strategies.
• Foster productive relationships with external vendors and partners to enhance CRM initiatives.

What are we looking for as a ““CRM Analytics Specialist”?

• Minimum of 2 years experience in CRM analytics or a similar role within the retail sector,
• Microsoft Dynamics 365 CRM experience is plus, 
• Exceptional data analysis and reporting skills, with a keen eye for detail and a methodical approach to decision-making,
• Skilled in SQL and database management, capable of conducting complex data queries and supporting data-centric projects,
• Experienced in executing continuous test-and-learn campaigns, utilizing personalization and segmentation techniques to perpetually enhance campaign effectiveness,
• Proficient in Microsoft Office Applications, with advanced skills in Excel,
• A quick learner with a strong analytical mindset, problem-solving capabilities, and a passion for leveraging data to drive marketing success.

What are we offering?

• In Fiba Retail, we have flexible working hours. You can start between 07:45 and 09:45 and call it a day according to these options,
• With the customized orientation programme and your buddy, you can easily be a part of Fiba Retail Team,
• You can follow fashion trends closely and get special deals from our brands,
• You will have a chance to work with a young, dynamic and agile team,
• With our monthly digital magazine, you can easily follow our new projects, innovationsand news about Fiba Retail.
• By joining our committees, you can have a word on our decision-making process and contribute with yourinnovative ideas.
• By becoming a part of “Fiba Gönüllüleri”, you can contribute to environment and society.
• With our Equal Opportunities Model (FEM), A Gender Equality Certification, you will have a chance to work in an environment that values competency over gender and gives you equal opportunities in every area!

*Fiba Retail Group makes a commitment to avoid discrimination and respect all gender and opportunity equality principles in the recruitment process.